Job Description

Social Media Coordinator

POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.

This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with POCAAN's mission and strategic plan.
• Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions)
• Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X)
• Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).
• Produce culturally relevant storytelling that highlights community outreach and impact
• Capture and edit photo and video content for campaigns, events, and programs
• Design graphics using Canva, Adobe Creative Suite, or similar tools
• Develop creative campaigns that increase community awareness, engagement, and support
• Ensure brand consistency across all digital channels
• Respond to comments, messages, and inquiries in a timely and professional manner
• Engage with community members, partners, and stakeholders online
• Amplify voices and stories from the communities POCAAN serves
• Build relationships that strengthen digital community presence
• Promote events, health initiatives, outreach efforts, and advocacy campaigns
• Support fundraising campaigns and donor engagement efforts
• Collaborate with program teams to showcase services, outcomes, and success stories
• Monitor social media performance (engagement, reach, growth, conversions)
• Track trends and audience insights to improve strategy
• Provide regular reports with recommendations for optimization
• Assist with communications such as emails, outreach, and scheduling
• Support event coordination, project tracking, and program promotion
• Provide general support to leadership and team as needed
• Help with occasional errands, on-site support, or community events

Qualifications

Required

• 2+ years of experience in social media, marketing, or communications
• Strong content creation skills (photography, video, graphics, writing)
• Experience managing multiple social media platforms
• Excellent communication and storytelling skills
• Ability to work independently and collaboratively in a fast-paced environment
• Strong organizational skills and attention to detail

Preferred

• Experience in nonprofit, public health, or community-based organizations
• Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar
• Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.)
• Experience with culturally responsive or community-centered communications
• BS in communications or related fields, a master's is preferred

Key Competencies

• Creativity and innovation
• Cultural humility and community awareness
• Adaptability and willingness to "wear multiple hats"
• Strong problem-solving skills
• Passion for health equity, racial justice, and social impact

Additional Requirements

• Reliable transportation and ability to attend events or community activities
• Comfortable appearing in social media content (when needed)
• Ability to occasionally work evenings or weekends for events

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