Job Description

Email Marketing Coordinator

AlignStrategic.com, a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their businesses more profitably and easily.

You will actively coordinate digital marketing campaigns to win new and renewal customers.

AlignStrategic.com's Email Marketing Coordinators wield proven technical expertise, build deep relationships, and translate significant, complicated campaign needs into straightforward, measurable results.

Key Responsibilities In this role, you should expect these responsibilities to be part of your day-to-day schedule:

• Coordinate and Manage Tailored Lead-Generation Campaigns: You will be responsible for creating and implementing lead-generation strategies that resonate with our target audience. Your role involves crafting customized outreach campaigns designed to maximize engagement and outreach efficiency.
• Optimizing and Managing Campaigns: Take charge of ongoing campaign management by continuously monitoring, analyzing, and optimizing for performance. Utilize advanced tools for A/B testing, CRM analytics, and other methodologies to enhance campaign effectiveness and conversion rates.
• Engaging and Nurturing Leads: You will play a critical role in building and maintaining relationships with potential clients through personalized communication channels, including email, video, and phone follow up. You will work in tandem with our sales team to ensure leads are effectively nurtured and guided through the sales funnel.
• Closing Sales Deals: Collaborate closely with the sales team to streamline the conversion of leads into tangible appointments and, ultimately, customers. Your insights and analytical reports will be invaluable in achieving and surpassing sales targets.
• Analyzing Performance: Be the authority on campaign performance by tracking, analyzing, and reporting on key metrics. Your reports will not only highlight achievements but also pave the way for future campaign strategies and improvements.

You Must Have:

• Experience: Minimum of 2 years in cold outbound email marketing and inbound marketing, with a proven track record of successful lead generation campaigns.
• Software Proficiency: Extensive experience with leading digital marketing platforms such as Marketo, SendGrid, Infusionsoft, Kajabi, Amplemarket, Apollo, ZoomInfo, HubSpot, Salesforce, etc.
• Analytical Skills: Strong ability to analyze campaign data, draw insights, and make data-driven decisions to optimize campaign performance.
• Communication: Excellent written and verbal communication skills, with a talent for crafting engaging and persuasive outreach messages.
• Team Collaboration: Ability to work seamlessly with sales and marketing teams, contributing to a cohesive lead nurturing and conversion process.
• Authorized to Work in the US: You must be authorized to work in the US.

Our ideal Lead Generation Specialist must possess:

• Minimum 2+ years in leadGen/sales/customer experience management.
• Scrappy mentality — we wear many hats and are willing to get our hands dirty.
• Technical curiosity and experience — we're proficient in our platform knowledge.
• Proven ability to educate executive decision-makers, building and maintaining relationships with them.
• Proven track record of lead generation success within your book of business.
• Excellent creative and critical thinking skills — we have to be preemptive.
• Strong communication and presentation skills—Much of our day-to-day work involves selling and presenting solutions to team members and customers.
• Adaptable nature and the willingness and ability to shift strategies on a dime to meet the needs of our stakeholders.
• Proven ability to manage multiple complex customer journeys at once.

You must be a highly motivated self-starter, a goal-oriented high performer, and work well without supervision and as part of a team.

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